"Lest you think that all the writing around here is fiction, there’s more. “Wineries of the Sierra Foothills” is a guidebook, both elegant and extensive. (Expect a lot more than sherry!) Author Barbara Keck’s provocative subtitle is, “Risk-Takers and Rule-Breakers.”
“My academic background includes an MBA from Harvard Business School,” Keck said. “I look at the business world through the lens of risk and reward. There’s a joke in the wine industry: ‘How do you make a small fortune in the wine business?’ The answer is, ‘You start with a large fortune.’”
Each of Keck’s 21 informative and engrossing chapters looks at a different aspect of risk, be it financial, agricultural, product-oriented or marketing-related and all of them includes a signature recipe.
“But,” she said, “it wasn’t until I went to the Gold Rush Writers Conference last year that I got off my duff and made a lifelong dream come true – writing and publishing a book.”Keck has been a wine columnist for the past eight years. She said she loves wine, but she also loves good stories.
So does she have a favorite wine?
Smiling, she demurs, “That would have to be the wine that combines experience with a winery, admiration for a winemaker and something that is really yummy without killing my pocketbook. That’s what I encourage a wine drinker to look for. There are plenty of great wines in the Sierra foothills. And, in my estimation, wine drinkers should look no further.”
For more information on the book, go to the website: www.WineriesOfTheSierraFoothills.com. There is also an online store there from which you can purchase the book ($19.95) and a preview of many pages from the book
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